BRANDT Expands Relationship with Tunisia Ag & Food Processing Leader
Signs New Distribution Agreement with Rose Blanche Subsidiary Solagri
SPRINGFIELD, Illinois (December 13, 2017) –BRANDT, a leading manufacturer of specialty products for the agriculture market, has signed an exclusive distribution agreement with Solagri Tunisia to distribute BRANDT’s proprietary nutrition and sustainable products throughout the African country.
The focus of this agreement is on BRANDT’s proprietary foliar nutrient line, Manni-Plex®, as well as additional specialty humic acid and seaweed nutritionals. The products will be targeted to the wheat, grape, vegetable and olive markets throughout Tunisia. The rollout and sales efforts will be led by Didier Bassaber, Business and Sales Manager for BRANDT’s Middle East and North Africa regions; as well Akil Fersi, General Manager at Solagri.
“We are very excited to partner with Solagri and expand the use of BRANDT nutritionals in Tunisian agriculture,” said Dr. Ramon Georgis, Director of International Business for BRANDT. “They are a world class organization and will do a great job of bringing BRANDT technology and innovation to this market.”
Solagri is a leading supplier of agricultural chemicals and plant nutrients in Tunisia. It is a subsidiary of the Rose Blanche Group, which serves the agriculture and food processing industries in Africa. Rose Blanche is one of the largest global corporations focused on wheat milling and pasta processing, and operates one of the largest seed operations in North Africa.
Before the agreement with Solagri, BRANDT had a distribution agreement with another Rose Blanche subsidiary, CMA Tunisia, since 2011. After a corporate restructuring, Rose Blanche established Solagri to focus on the sales and distribution of fertilizers and pesticides. CMA is now focused on harvesting wheat at its 45 retail locations.
BRANDT products are sold through approved distributors in 46 countries.
A leading agricultural company, BRANDT consists of three divisions—Specialty Formulations, Retail Agronomy and Dealer Support—serving growers around the globe. Founded in 1953 by Glen Brandt and his sister Evelyn Brandt Thomas to help Illinois farmers adopt new and profitable technologies, the company has experienced aggressive growth under the leadership of President and CEO Rick Brandt. Innovation, technology and strong customer service are a few of the core beliefs that drive BRANDT today. BRANDT’s focus is providing the products and services that give growers the best opportunity for maximum return while building a stronger, healthier and more abundant food supply.